FROM coffee shops, restaurants to stores, shoppers can vote for their favourite business to win an 'exciting' new award.

The Lexicon in Bracknell has launched a new initiative to recognise businesses and individuals who go the extra mile to keep customers happy.

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The Lexicon Retailer Awards has four categories to choose from with diners and shoppers encouraged to vote for their favourite retailer.

Bracknell shoppers will be entered into a draw to win a £50 The Lexicon gift voucher when they vote.

Sue Boor, head of marketing at The Lexicon, said: “It is often the people within a store or restaurant, rather than the physical aspects, that create a positive customer experience.

"We hope that visitors to the town centre will help us recognise the teams and individuals that help to make their visit to The Lexicon an enjoyable one.”

One of the awards acknowledges an individual who stands out from the crowd and always has a smile on their face to deliver an all-round service.

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All residents have to do is vote for their favourite store, coffee shop or restaurant in the town centre.

The four awards are Cafes & Coffee Shops, Restaurant of the Year, Retailer of the Year and Service with a Smile.

Votes can be cast here, and closes on February 5 2020.