FOR some, John Lewis' advert means the Christmas season is officially underway.
This year it features a young dragon called Excitable Edgar and is set in a far-away fantasy land.
It’s a pleasure to introduce our loveable friend #ExcitableEdgar @Waitrose pic.twitter.com/W4SpI6S0uF
— John Lewis & Partners (@jlandpartners) November 14, 2019
The two-and-a-half minute ad follows young girl Ava and her friendship with Edgar as his accidental fire-breathing nearly ruins Christmas.
The ad is the department store's first joint-effort with its sister retailer Waitrose.
