A GENEROUS pet store in Bracknell has raised over a million pounds for their annual appeal helping homeless animals at Christmas.

Colleagues at Pets At Home raised a massive £1,704,362 for the Support Adoption for Pets annual 'Santa Paws' appeal.

The fundraiser launched on November 23, 2018 and customers and staff at the store worked hard to help raise money to provide over three million dinners for homeless pets during the festive period.

Shoppers at the Bracknell store were encouraged to donate 50p to help provide a meal for pets spending Christmas in a rescue centre. More than 440 Pets At Home stores across the UK also took part in the appeal.

Louise Springer, store manager said: "What a fantastic result. We had so much fun raising money and are so grateful to all of our generous customers for taking part and donating much needed funds.

"It is great to know that this money will also go towards helping these charities to keep abandoned pets healthy and happy until they find a permanent home."

The yearly 'Santa Paws' appeal exceeded a record-breaking total since the fundraiser first launched in 2006.

Amy Wilson, fundraising manager at Support For Pets said: "This year we set an ambitious target to help raise enough money to feed more homeless pets than ever before.

"When we found that that we had reached this goal we were amazed and grateful to everyone who joined us on our mission to help make this the most special Christmas for pets in rescue centres across the UK.

"We would like to thank everybody who donated to Pets At Home Bracknell. Your help has brought a wagging tail and a happy Christmas to the lives of pets who need it most."