Former mayor pair bid to continue fundraising campaign
Daniel Whiteway • Published 10 Jun 2012 10:00
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AN initiative set up by the former Mayor of the Royal Borough has raised more than £100,000 for charities - and it is not stopping there.
The Do-eat And Donate campaign was launched in October last year, when councillor Asghar Majeed was in office with his sister, Naheed, serving as mayoress, and aimed to build relationships between hotels, bars and restaurants and charities.
The initiative, launched with 30 charities registered, and over the last nine months has raised more than £100,000 with 80 charities now involved. Miss Majeed said: "It's great having businesses linked to nearby charities so local people can see the money they donate at work and see how it is being used. Businesses get the benefit of being linked to charities whilst charities get more exposure and presence."
For the initiative, businesses hold fundraising events, serve special 'charity' dishes or have a collection tin to raise money for the charity they chose to be linked with.
Despite no longer being in mayoral office, the pair intended to relaunch the campaign as the One Borough initiative. Hitachi, which has an office in Maidenhead, has donated its branding team to help launch the campaign's website.
Miss Majeed added: "The idea is that it's one community between the people, charities and business who are all one community, One Borough.
"We are still learning all the time about what works and doesn't work. The plan is to carry it forward as we think it is something that has huge potential.
"We have had interest from Winchester and Reading but we want to make it as tight as possible before we really branch out."
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