HARD HATTED models strutted their way across a building site in anticipation of a store at the heart of The Lexicon development. 

On September 7 Fenwick will fling open the doors of its flagship town centre outlet. 

It takes the baton from the Windsor Fenwicks, which recently closed, and fills the retail void left by Bentalls - the much loved Princess Square store which shut up shop over the weekend. 

To celebrate the new store opening, Fenwick organised a one-off photoshoot in the building site of the £240m Lexicon development. 

Models swapped the catwalk and fancy art studios for hard-hat areas and the outside of an empty shop. 

The store will feature a multitude of brands, including the likes of Levis and Michael Kors.

Opening celebrations for The Lexicon will run from Thursday September 7 with a four-day programme of in-store activities, giveaways, festivities and entertainment. 

Visitors will have the opportunity to shop in the new stores, take advantage of exclusive offers and be amongst the first to experience Bracknell’s new evening offer.