The true lifestyle company
The Joe Brown clothing way is not to try too hard, but rather to make the most of the customer's inner confidence and attitude. The range of garments on offer will have something for shoppers across a sizes, style and attitude.
For those who endeavour to live in the moment, getting out and challenging the limits for fun, Joe Browns is perfect. That kind of lifestyle is reflected in the garments which are manufactured with high quality fabrics and finishing. It's a brand for the individual, the adventure seeker in everyone and although the clothing is aimed at being fashionable, it's still functional.
It can be hard for outdoor enthusiasts, adrenalin chasers and thrill seekers to find fashion which isn't purely functional. It's important for these brands to exist, to expand the norms, that way fashion keeps moving forward and the more fashion evolves, the better it will be for all involved, both customer and brand.
In an age of high fashion and the UK's celebrity culture, it's refreshing to see a brand speak true to the individual, by providing products which are first and foremost about expressing your own personality.